Small business website development is everything from design, coding, functionality and more. But smart small business website development starts with choosing the right domain name. It doesn't matter how good your website is - it's worthless if no one can remember the name or find it through a search. This is why choosing the right domain name may very well be the most important element when it comes to small business website development.
There are two important factors to consider when choosing the right domain name for your small business website. Much like everything else in business, these two domain name tips are all about style and functionality.
The style is how your domain name is viewed. How do people feel about it? Is it clever? Is it memorable? Does it work for your business? A stylistic domain name has a lot of these qualities. You want to keep your domain name short in length and few in syllables. Examples of stylistic domain names are Yelp, Yahoo, Google, etc.
Generally, if you're wondering how to pick a good domain name from a stylistic view, cap it at three or four syllables. Anything longer starts getting tacky, weird, and hard to remember. Stylistic domain names are all about referrals. You can mention it in person or post a link on Facebook and it will be impressionable. Stylistic domain names are meant to be memorable and easily passed a long.
So what about functionality? Choosing the right domain name from a functional standpoint is just the opposite. The longer the better. Where stylistic domain names are designed to be referred, functional domain names are designed to be found. An example of this might be www.chicagoelectricianservices.com. It's bland, tacky, boring, and not very memorable... but it's geo-specific and industry-unique... it's also the phrase that people are typing into search engines.
Functional domains are designed to be found. I know you were probably stoked when you found out ElectricEddie.com was available, but guess what? ChicagoElectricianServices.com is snagging all your search traffic, because that's what people in Chicago are typing into search engines when they need an electrician. However, ElectricEddie.com is much easier to remember when it comes to radio spots, newspaper ads, fliers, and signs. The name is fun too, so it may do a better job of driving curiosity.
It can be tough figuring out how to pick a good domain name - choosing the right domain name for your business is a crucial first step. Just make sure these domain name tips are considered at the beginning of your small business website development process.Think about your marketing strategies. Will you be pushing your services online or in person. Are you trying to use your existing customer base to refer and create new business, or are you just trying to capture the curious and expand business .
Small business website development starts with choosing the right domain name based on your marketing strategy. Your web design should be based off of this so that your website acts as the appropriate vehicle for your specific marketing tactics. And once you have a better idea of who you are trying to attract and who your customer is design your website around what they like - not what you like.
If you have your domain name and you're ready to go, click on the link below to check out my blog on choosing the right designers for your specific, small business website development project.
Find the Right Small Business Website Development For You
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